Saturday, June 7, 2014

Finger Food. The San Francisco Chronicle Wants to Wean Us

I've kept the full-age ads the San Francisco Chronicle, my early-morning companion, has had since close to the beginning, when they showed a smartphone, a tablet, a laptop and a computer and Leah Garchik or the Bay Bridge--and I've kept them in the binders of the second half of my life, usually filled with personal photos and articles because this is very personal.  No I have the full-page picture from Wednesday, June 4, 2014  "FINGER FOOD.  Touch the NEW SFGate mobile site...SFGate Always at your fingertips."

Am I like a four-year-old who wants the breast when his mother is showing him the nice, new bottle?  All I know is that this weaning--however wise it is to use paperless technology instead of trees--is causing me a certain stress.  Reading a paper newspaper is like taking a walk and taking in everything along the way.  Reading a newspaper online is like reaching a destination by subway and seeing nothing.

It was on page A10 on Tuesday, April 2, 2013 the Leah Garchik modeled for 'Introducing SFCHronicle.com" with those four devices I mentioned later, it directed us to "Sign up for the ultimate news experience available wher you like, on any device you choose..."  On the back was an editorial about "a boom in fish stocks at last," letters to the editor about the SF Symphony, the new bridge, energy options:  solar or fracking, , "Posey safe at home."

The second design was "Did you know" letting us know that as a Chronicle print subscriber we already had access to their content across all digit devices...Once again the images of these new devices.    On the back there's an article politicians including Jackie Speier who were considering the plight of the working poor--Jackie Speier had slept in a shelter.  Others had picked strawberror or tried to live on food stamps. 

Every morning for years my eyess have taken a two-hour walk through the SF Chronicle--with me comfortably on my recliner with tea at my side. 

Finger food will not feed my soul!

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